Know exactly what's going on inside your team
All our recommendations are grounded in science.
The factors behind behavior
Output, deadlines, revenue, velocity. You can measure all of it. But you can’t see what’s driving it. Not without the right data.
Since 2005, we’ve used the AVA® (Activity Vector Analysis) methodology to decode workplace behaviour, the underlying patterns that shape performance. It’s the foundation behind every Founder Clarity Session, Alignment engagement, and ongoing support.
What AVA® shows
What AVA® shows is what makes or breaks performance in a role. And why so many businesses leave potential on the table.
In 15 to 20 minutes, each team member completes an online assessment: no trick questions, no wrong answers. What comes back is a clear behavioural profile that covers what drives us at work, and how we approach assignments, decisions, and problem-solving. How we interact with clients, colleagues, and leadership, where we naturally perform well and where we won't, how we fit with the rest of the team, and what we need to thrive in our role.
Data alone isn't enough
Most assessments give you a report. I help you get something you can actually act on.
I don't hand you a PDF and wish you luck. I help you interpret the data against your business reality—your strategy, your goals, your pace of change—and turn it into specific decisions: who to hire, how to structure your team, where your leaders need support, and what to focus on first.
That's why my clients get results, not reports.
The insights, in practice
Example AVA® Individual Behavioral Report
Example AVA® Sales Competencies Report
AVA® has 14 report types. We'll use the ones that are relevant to your situation. The assessment and reports are available in multiple languages, including Dutch.
Predictively represents AVA® in Europe and the UK. Want to know more? Get in touch.
AVA® - The Activity Vector Analysis
Founded by organisational psychologist, empirical scientist and businessman Walter V. Clarke in 1948. Built on rigorous research, continuously validated and refined through 75+ years of real-world application. It works in any role, culture, or seniority level—from elite sports and healthcare to deep tech and engineering. Trusted in environments where execution isn't optional.
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