You hired great people. So why isn't your business moving faster?

Find out what's holding your team back—and fix it fast.

The reality check

  • Your business isn't growing at the pace it should be

  • Problems keep routing back to you

  • Ownership stays limited, even when it looks fine on paper

  • Deadlines slip or get missed

  • You're firefighting instead of building


It’s costing you.

Headcount grows but the output doesn't. The longer it goes on, the more your business adapts to operating below standard—and the harder it becomes to reverse.

More hires won't solve it. More budget won't either. Both just scale the misalignment. You need clarity on what's blocking execution, and a clear path to solve it—fast.

Here is the good news

It's a pattern we know and it's fixable.

We've spent two decades applying behavioral science across corporations, SMEs, startups, and scale-ups in technology, engineering, life sciences, shipping, and beyond—analyzing 700+ teams, finding what blocks execution, and how to fix it.

No abstract advice. No guesswork. Just clear direction to get your team aligned and hitting your goals.

How it works

  • 1. Founder Clarity

    In 90 minutes you get clear on what's slowing your team down, and leave with a science-backed plan to hit your goals. €495 first founder | €195 per additional founder or leader.

    See how it works →

  • 2. Aligning Teams

    Using behavioral science and data, we diagnose what's holding your team back —and exactly what to fix. So you can align your team and start executing on your strategy.

    See how it works →

  • 3. Stay on Track

    Ongoing science-backed support to keep your team aligned as you hire, scale, and pivot. So performance doesn't slip back. Subscription | from €550/month.

    See how it works →

When your team is aligned, everything changes

  • Work moves forward without stalling;

  • Decisions stick and commitments get delivered on time;

  • Your best people stay and keep raising the bar;

  • You finally have space to lead the business.

No more constant firefighting.

This is the business you set out to build.

What clients are saying

Frequently asked questions

  • Startup and scale-up founders across the Netherlands, Europe, and the UK.

    Our clients are typically in technology, engineering, life science, deep tech, M&A, and other (fast-moving) industries—but the common thread is always the same: ambitious founders whose team execution needs to catch up with their goals.

  • YES. Everything is tailored to your context. We listen to your story, ask targeted questions, and quickly understand your specific situation.

    No generic advice. Just the approach that fits your business and gets results —fast.

  • The Founder Clarity Session delivers your plan within two working days.

    Aligning Teams typically takes 2 to 4 weeks depending on team size and scope.

  • The Founder Clarity Session starts at €495.

    Aligning Teams is custom-priced based on team size and scope.

  • 20 years analyzing teams. 700+ teams mapped to their goals and business strategy. Startups. Scale-ups. SMEs. Global corporations. We've seen what actually drives execution—and what doesn't.

    No generic advice. No time-wasting theories. Just science-backed actions that solve your execution challenges, so you can focus on growing your business.

  • The 90-minut Founder Clarity Session stands alone. You get clear direction: what's blocking execution, how to increase your impact, and next steps to align your team. What you do with that—implement it yourself, work with us, or bring in someone else—is entirely up to you.

  • YES. Beyond our three core services, we support founders with hiring and selection decisions, executive assessments, M&A and restructuring, and commercial or strategic pivots. If it affects execution, we can help. Get in touch.

  • YES. We help founding teams understand how they complement each other, where friction is likely to show up, what it costs you, and how to deal with it—so you build on a strong foundation from day one.

    Especially valuable before funding rounds, when investor confidence in your team matters most.

  • Yes. If you're pre-PMF and building your first team, getting the right people in the right roles from the start saves you months of costly trial and error. We help you make those first hires count.

  • YES. We work with clients in English and Dutch.

    The AVA® assessments and reports are available in multiple additional languages.

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