Frequently asked questions

Answers to your questions
  • Startup and scale-up founders across the Netherlands, Europe, and the UK.

    Our clients are typically in technology, engineering, life science, deep tech, M&A, and other (fast-moving) industries—but the common thread is always the same: ambitious founders whose team execution needs to catch up with their goals.

  • Yes. Everything is tailored to your context. We listen to your story, ask targeted questions, and quickly understand your specific situation.

    No generic advice. Just the approach that fits your business and gets results —fast.

  • The Founder Clarity Session delivers your plan within two working days.

    Aligning Teams typically takes 2 to 4 weeks depending on team size and scope.

  • The Founder Clarity Session starts at €495.

    Aligning Teams is custom-priced based on team size and scope.

  • 20 years analyzing teams. 700+ teams mapped to their goals and business strategy. Startups. Scale-ups. SMEs. Global corporations. We've seen what actually drives execution—and what doesn't.

    No generic advice. No time-wasting theories. Just science-backed actions that solve your execution challenges, so you can focus on growing your business.

  • The 90-minute Founder Clarity Session stands alone. You get clear direction: what's blocking execution, how to increase your impact, and next steps to get your team on track.

    What you do with that, implement it yourself, work with us, or bring in someone else. It’s entirely up to you.

  • Yes. Beyond our three core services, we support founders with hiring and selection decisions, leadership alignment, executive assessments, M&A and restructuring, SWOT-analyses, and commercial or strategic pivots. If it affects execution, we can help. Get in touch.

  • Yes. We help founding teams understand how they complement each other, where friction is likely to show up, what it costs you, and how to deal with it, so you build on a strong foundation from day one.

    Especially valuable when investor confidence in your team matters most.

  • Yes. If you're pre-PMF and building your first team, getting the right people in the right roles from the start saves you months of costly trial and error. We help you make those first hires count.

  • Yes. We work with clients in Dutch and English.

    The AVA® assessments and reports are available in multiple additional languages.

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